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JORDAN BRAND UNVEILS THE AIR JORDAN XXXI
Defiance is at the heart of Michael Jordan’s success. Throughout his career, the champion faced hurdles — injury, repeated defeat, illness — and continuously soared above them to realize the unexpected. Along the way, he redefined basketball’s relationship to style, the sport’s connection to youth counter-culture and the game’s creative potential. When Jordan’s footwear arrived during his rookie season, it shared with the world some of its namesake’s tradition-breaking bravado. A black and red colorway violated the league’s uniform policy, earning a stern letter from league officials and generating a $5,000 fine each time the player wore the shoes on court. “Around this time, if you knew...
Full House For Jordan Brand at 2016 ASW in Toronto
Every year, basketball fans around the world look forward to All-Star weekend. Showcasing the greatest players in the game, the event celebrates both basketball’s top athletes and its culture. Invariably, the weekend also brings up memories of basketball’s past. This is doubly true this year, as the contest lands in Toronto, the site of the league’s first game, held on November 1, 1946. More recent history highlights the way in which Michael Jordan embodied All-Star weekend as a player. His on-court ability and off-court style transformed the weekend from a sport moment to a full lifestyle showcase. Despite leaving the...
Public School x Jordan
According to Nike legend, in the ’90s his airness would personally challenge Jordan Brand designers to create bold silhouettes and patterns that pushed the boundaries of fashion and sport, and cemented the designs within the cultural lexicon. This legacy lives on in the Jordan Brand x Public School collection, which captures the energy of the big city and colorful personalities of the respective brands. Celebrating the tailoring and sophisticated ease inherent to Dao-Yi Chow and Maxwell Osborne’s Public School designs, the seven-piece collection leverages performance materials and strong silhouettes – while taking cues from the Air Jordan XII. Along with referencing the shoe’s design lines,...