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ASW, Jordan brand, nike, Toronto -

Every year, basketball fans around the world look forward to All-Star weekend. Showcasing the greatest players in the game, the event celebrates both basketball’s top athletes and its culture. Invariably, the weekend also brings up memories of basketball’s past. This is doubly true this year, as the contest lands in Toronto, the site of the league’s first game, held on November 1, 1946. More recent history highlights the way in which Michael Jordan embodied All-Star weekend as a player. His on-court ability and off-court style transformed the weekend from a sport moment to a full lifestyle showcase. Despite leaving the...

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